Client
Duration
Breathing focus into design
Formula.life is a meditation app that combines science, breathing techniques, and shamanic wisdom to help users find inner peace and clarity. Its unique algorithm trains the mind to focus, relax, and reprogram itself through breath and rhythm. My role was to enrich the experience with motion design and to create a landing page that communicates the app’s unique value through clear visuals and subtle interactions.
Designing flow for mind and body
My work focused on introducing motion design elements inside the app to guide users through breathing patterns, transitions, and states of focus. I created smooth, purposeful animations that support relaxation while keeping users engaged in the flow of exercises. Alongside the app, I designed the landing page, combining clean UI, storytelling visuals, and motion effects that mirror the meditative rhythm of the product itself. This dual approach ensured consistency between the in-app experience and its online presence.
Communicating the invisible
The biggest challenge was translating intangible concepts such as focus, rhythm, and inner peace into a digital interface. Motion had to be subtle enough not to distract, but strong enough to guide. Another challenge was balancing the app’s scientific foundation with its spiritual and shamanic elements, creating a design language that felt modern, credible, and calming without leaning too far into either extreme.
A calm journey made visual
With motion-led interactions and a rhythmically designed landing page, I helped Formula.life stand out as a meditation app unlike any other. My design work connected the scientific precision of its breathing method with the emotional depth of its shamanic roots. The result is a cohesive product and brand presence that communicates focus, clarity, and calm — from the first scroll on the website to the first breath in the app.
